This Privacy Policy explains how Backwards Walk Photography (“we”, “us”, or “our”) collects and uses personal information when you contact us through our website, social media, or Meta lead forms.

Information We Collect

We may collect the following personal information:

• Name
• Email address
• Phone number (optional)
• Any information you choose to provide in your enquiry

How We Use Your Information

We use your information to:

• Respond to enquiries
• Provide information about our photography services
• Communicate regarding bookings or consultations
• Improve our services and marketing
• Help Marketing and Meta Ads

We may use Meta (Facebook and Instagram) advertising tools to collect enquiries and measure ad performance. Your information will only be used for legitimate business purposes and will not be sold to third parties.

Legal Basis

We process your information under the lawful bases of:

• Legitimate interests
• Consent, where applicable

in accordance with UK data protection law, including the UK GDPR.

Data Storage

Your information is stored securely and only kept for as long as necessary to manage enquiries and provide services.

Sharing Your Information

We do not sell your personal information. We may share data with trusted service providers who help us operate our business, such as email or CRM platforms.

Your Rights

Under UK data protection law, you have the right to:

• Request access to your data
• Request correction or deletion of your data
• Withdraw consent where applicable

To exercise these rights, contact us using the details below.

Contact

Daryll Buchanan

Backwards Walk Photography

contact@backwardswalk.com

Scotland, United Kingdom

If you are unhappy with how your data is handled, you may contact the Information Commissioner’s Office.